Aurik Blog

Start with the end in mind

Aug 19, 2019 5:13:23 PM / by Pavlo Phitidis posted in Scale, Asset of Value, Next Level Growth, Business Owner

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Beware who you tie your fortunes to – they may inspire your start and hinder your end.

Why and how you start your business is deeply personal and specific to your circumstances and opportunities at that time. There are many right ways which often turn out to be wrong ways simply because plans seldom work out. Just start. But, always do so with the end in mind.

Listen to the podcast HERE 

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Aurik launches fund to back SA businesses

Aug 5, 2019 10:52:48 AM / by Pavlo Phitidis posted in Business Growth, Scale, Asset of Value, Business Owner, Pricing, SME, Competition

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Pavlo Phitidis announced the launch of Aurik Capital, a S12J Fund to back the growth of established businesses with annual revenues between R15m to R150m.

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Building a pricing strategy to grow your business

Aug 5, 2019 7:28:08 AM / by Pavlo Phitidis posted in Business Growth, Scale, Asset of Value, Business Owner, Pricing, SME, Competition

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Pricing sensitivity has driven innovation for years. Because the economy is a massive, complex ecosystem, everything in it is linked and poor growth drives pricing pressures on us all. Yet, the fundamentals of pricing are static. How then do you deal with pricing in this economy when you face the challenges stated in the message below?

This is a Twitter message from a listener “The pricing game is emotional…Suppliers raise prices and you are forced to decide:
1. Do you segment and risk alienating the very people you want to be serving or,
2. Run at a loss until economies of scale kick-in and you can negotiate better bulk cost price. HELP”

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What is next-level growth & how to get it right

Jul 29, 2019 10:17:18 AM / by Pavlo Phitidis posted in Scale, Asset of Value, Next Level Growth, Business Owner

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We hear the expression used so often by business people, advisors and consultants and in the media; “I want to get to the next level”, “this will get you to the next level” and so it goes. Yet so few people understand what the jargon truly means and how to get there. The term deser ves a good, solid technical treatment and discussion since in it lies another jargonised expression: “scale”. This word is also a catch all for growth, business beyond you, profitability and more. Let’s tackle them both.

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